The experts of Ingredion Idea Labs™ innovation centres can help you overcome the challenges to meet the trends.
Obesity is a global concern, with more than 1.4 Billion people overweight. While the total percentage of obesity is still relatively low in Asia Pacific, the absolute numbers are high. According to the WHO, one in every two adults in Malaysia is obese, and the number of obese populations is steadily increasing across South East Asia.
While consumers still desire sweetness in foods and beverages, they are starting to reduce sugar intake in their diets due to mounting scientific research linking it to numerous health concerns. At the same time, several Asia Pacific countries have started to promote healthy living and consider the use of legislations to help curb the intake of sugary drinks.
According to our research, digestive health is a top consumer concern, and, with Baby Boomers aging, the market is only going to grow. Mintel GNPD cited digestive claims as the top nutrition claim worldwide from 2010 to 2015.
Early life nutrition
Parents and caregivers want only the purest and healthiest formulas and milks for infants and toddlers.
With the aging population comes a growing need for products for people with special nutritional needs and intolerances. Help them to get the high-quality nourishment they need.
Clean and simple
In Asia Pacific, consumers are increasingly scrutinising labels for simple, familiar ingredients, regarding them as healthier options. Proprietary research shows 80% of consumers globally find it important that they recognise a product’s ingredients. ‘Natural’ is the top claim that would make Asian consumers consider switching from their current brand and Australian consumers are prepared to pay a premium price for clean labels.
Solving your product challenges is our purpose. Together, we can boost the nutritional power of your foods and beverages—and create products consumers trust and enjoy. Innovate with us.
 APAC Guide to Clean Label, 2015