Pack the right ingredients
The growing demand for clean label products in the Asia Pacific region offers a powerful opportunity to make your foods and beverages the consumer’s preferred choice. When consumers look at your ingredients to decide whether or not to buy, having a clean and simple label with familiar ingredients listed helps make your product more appealing.
Ingredion’s proprietary consumer research indicates that, in the Asia Pacific region:
• 73% of consumers decide to purchase based on the ingredient label
• 78% of consumers find it important that they recognise a product’s ingredients
• 77% of consumers say a short and simple ingredient list is important
Would you like to find out more?
Our latest i2s brief provides you with detailed insights on the Asia Pacific region, helping to guide you to the choices that people prefer. You’ll quickly get a taste of how to create product formulations that win over consumers.
 Ingredion Proprietary Research, Global Clean Label Consumer Study, April 2017