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Pack the right ingredients 


The growing demand for clean label products in the Asia Pacific region offers a powerful opportunity to make your foods and beverages the consumer’s preferred choice. When consumers look at your ingredients to decide whether or not to buy, having a clean and simple label with familiar ingredients listed helps make your product more appealing.


Ingredion’s proprietary consumer research[1] indicates that, in the Asia Pacific region:

• 73% of consumers decide to purchase based on the ingredient label

• 78% of consumers find it important that they recognise a product’s ingredients

• 77% of consumers say a short and simple ingredient list is important


Would you like to find out more?

Our latest i2s brief provides you with detailed insights on the Asia Pacific region, helping to guide you to the choices that people prefer. You’ll quickly get a taste of how to create product formulations that win over consumers.


[1] Ingredion Proprietary Research, Global Clean Label Consumer Study, April 2017

Keen to get your fill of consumer insights on what they look for in their purchases and the ingredients they are most likely to accept?  Fill up this form to receive the latest i2S brief in your email today. 

Learn more about how to create products consumers trust and buy. It begins with clean and simple labels.

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