Turning trends into opportunities
Consumers are looking at your products through a sharply focused lens. “Which soft drink is lower in sugar so I can cut calories?” “Which hair conditioner is made from natural ingredients with no chemical-sounding additives?” “Who makes an affordable gluten-free, protein-enriched bread that looks and feels fresh?” Their answers and decisions reflect the broad trends that drive your business and the benefits consumers are looking for.
As you try to address today’s trends with new or reformulated products, you need to evaluate new ingredients, technology advances and potential ways to save money. Ingredion helps you with all three, solving your challenges with fresh ideas and solutions for products your consumers will try, trust and love.
At Ingredion, we are deeply immersed in current and emerging consumer needs and understand how to answer them. That’s why we have organised our offerings around the macro trends of:
- Health and nutrition by adding or subtracting ingredients
- Simpler, less processed products with clean labels
- Enhanced sensory experiences in what people eat, drink or use in daily life
- Affordability of products and the ingredients and processes used to make them
- Convenience and performance, including stability, processability, sustainability and more
At Ingredion Idea Labs™ innovation centres, we invest in consumer insights, applied research and innovation capabilities such as formulation knowhow, CULINOLOGY® services and advanced process technologies. That means we can help you develop foods like dairy beverages with a creamy mouthfeel and less sugar or a tasty vitamin chew. We can help you replace petroleum materials to create bioplastics and improve the softness and strength of your facial tissues.
Whatever the opportunity, you can translate consumer needs into on-trend marketplace success stories when you collaborate with Ingredion.