Consumer awareness about dietary fibre and the health benefits associated with its increased consumption are on the rise. According to a 2015 Nielsen Global Health & Wellness report, 36% of respondents rated foods high in fibre as very important, with Asia Pacific closely mirroring global averages for the desire for foods that are high in fibre, and are low in carbohydrates and reduced calories.
With escalating sales of functional and health foods that provide both nutrition as well as good sensory properties that meet consumer needs, the strong demand for dietary fibre is expected to continue in Asia Pacific. In fact, the region is projected to lead the growth of dietary fibre demand, predicted to make up more than 17% of the global dietary fibre market share by 2020.
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 Mordor Intelligence, Global Dietary Fiber Market - Growth, Trends and Forecasts (2016 - 2021), August 2016.